This is not to suggest that you cannot write articles yourself – of course you can – but it can be time-consuming to write in a manner that attracts readers, keeps them reading and then compels them to click the links in your resource to reach your website.

Sure, you can do that yourself, but do you have the time? Probably not, since the majority that are developing their online businesses want to spend their time doing that and expanding their range of products or services. What time is left to write compelling articles and submit them? Next to none!

Article services can do that for you – not only write your articles but also submit them. However, there is always an associated cost, and you have to determine what the cost of your article services are in respect of the benefits you receive. There are two basic ways of looking at this, and while it is not possible to quantify them for individual cases, you can at least consider them with respect to yourself, individually.

1. Saving Time

It takes time to write a good article. Those that claim to teach you how to write a great winning article in 15 minutes are taking nonsense. You might write 300 words about your product, but that won’t impress anybody, and won’t be accepted by many of the important directories that require a minimum 500 word count or even more.

Also, can you write compellingly? Can you persuade a reader that your product is better than the next guys without being allowed to mention your product or even your website? That doesn’t seem very easy, does it. You won’t learn that skill quickly! How long will it take? I know people that work for an hour or more on a 500 word article just to get the spelling and grammar right!

Spelling is extremely important, and any errors in these days of spell checkers will be regarded as unacceptable and careless, but no spell check will tell you that ‘there’ should be ‘there’ or ‘to’ should be ‘too’. In spite of what you have heard, grammar also counts with a number of people. An article with no errors in its grammar will attract more visitors to the link on the resource than the same article full of schoolboy errors. That’s a fact, not an opinion!

So, how long will it take you? Figure that out against the cost of the article from a site offering professional article services. If the money spent is worth the time saved, then it makes sense. If not, then it doesn’t. Your choice, but it is a logical and economic one as all business choices should be – not based upon opinion but on facts.

2. Now for the benefits.

Until you are aware of the its benefits, you will be unable to determine the real benefit of the time you will save by using professional article services to help with your article marketing strategy. There are four main benefits:

• You can have your articles published on ezines and article directories. For each of these that accept your article you will receive a share of the PageRank of the web page on which your article is published. The Page Rank cited for the Home Page of the article directory is irrelevant – that is immaterial because the ranking points you receive are related only to the page on which your article is published, and also the other links leaving that page. However, it improves your Google PageRank score.
• Contrary to what many believe, visitors to article directories read the articles. You can get several hundred people reading your article each month if the title attracts them.
• Many people use published articles as content for their websites. This is particularly popular with those that use Adsense and other contextual advertising systems to monetize pages on their sites. To do so, they must also include your resource that publishes your website links, so you get Google PageRank points from the links back to your website from the page on which your article has been used.
• Naturally, anybody visiting that other website can click on your links and visit a page on your website. That page must lead readers to a page that relates to the topic of the article you have written, and also contain a link at least to your home page.

All things considered, when you take into account every benefit that a successful article marketing campaign can provide for you, then using professional article services might make sense rather than trying to do it yourself.

A professional article will be more likely to attract readers and keep them on the page till they click on your link. After that it is up to you, but the same service can also be used to provide the content that will them keep the visitor on that page and perhaps even purchase your products or services.

Is it worth it to you? That is for you to decide, but just as you would consider professional SEO services, advertising services and emailing services as possibilities to help you market your business, so article marketing is an aspect of advertising that good, professional article services can look after for you, leaving you to do what you do best. Make money!

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The Benefts of Professional Article Services

Probably not, but I do. So the question now is how much are you prepared to pay me to find out? When I look at the keyword analysis of people seeking free advertising, there are from 10,000 – 50,000 searches on Google looking for information on how to get free advertising every month. That’s right – up to 50,000 every month. In fact 250,000 every month are looking for ‘free advertising’ without any qualification.

Guess what! The answer is right at your fingertips. No matter what you want to advertise, and no matter how difficult you have found to advertise your product or service in the past, it is easy to advertise online what you have to offer without paying a single cent for the advert.

So what’s the secret? There is no secret. I have been advertising it for free for many years, yet even I have been making the mistake that 99.99% (a guestimate!) of those that advertise their products make. That mistake is to assume that the people that matter will see your advert. Note the ‘that matter’ part.

Do you like cats? There’s no point in you trying to sell cat baskets to internet marketing gurus or young girls looking for how to choose the best cat for them. The latter example is easier to sell your cat baskets to than the former, but it’s only a matter of degree. You still have to persuade them they need a cat basket. You can sell bait to an angler, but you still have to persuade them they need YOUR bait, or the kind of bait you are selling.

The best way of using free advertising is to use it sell something that has already been sold. At least, the idea has been sold, and all the prospective buyer needs is a nudge. To do that you have to be like that prospective buyer – I don’t like the word ‘prospect’ – it sounds too commercial! My future customers know what they need; they just don’t realize it yet. So what’s the secret?

Don’t click away when I tell you, because many might just do that. Like many online secrets, it is no secret all. It is by using a technique that you all have likely heard about (although that doesn’t mean it doesn’t work), just that you have been taught badly.

I don’t work full time at internet marketing. I am an industrial chemist and part of my job is to train people how to manufacture our product (hot stamping foil – look it up!).

I do that pretty well because I can put myself in their place. I had to learn sometime, and they don’t teach my product in college. I learned from my first manager, and like to think that I can pass my knowledge on to others fairly easily. Learning how to make money online is a bit like that, and so is learning how to advertise for free. Free advertising is a skill, and it is easy to get.

Here are some ways:

1. Use posters. If you market health products, whether your product is a health food , supplement, equipment or an eBook or video, then ask your local health center of you can put up a poster. Offer to pay if you get a sale (so it still free until then) if necessary. Ask if you can leave leaflets in the rest rooms, or even make reduced price offers for anybody that joins the club through your affiliate site. There’s an idea: Offer to promote the health club for a percentage, and offer your product free if they take it up.
2. Ask your local authority if they have any sites where you can put up a poster advertising your product, and you will also include the local authority services in the same ad.
3. Ask local radio for a free slot: perhaps you can advertise their services on your website in return
4. Write articles.

So there you are: four great ways that you can use to get free advertising.

What’s that last one? Write articles?

Sure – that will likely bring you the best return because you can write and publish articles all over the internet advertising your product or service. Look back to the start of this article. How much are you willing to pay for advertising?

It doesn’t matter what your answer is. Articles are free for you to write if you know how. The problem is the ‘knowing how’. Then learning how to do it. If you learn how to write articles properly, and not just go through the motions, as the vast majority appears to do, then you are on to a winner.

CONCLUSION

Get to know how to do article writing and you cant fail. Do it right and you will make money and everybody will read them. they will believe what you have wrote and you will make money.

WHAT? Let’s start again:

Learn how to write articles articulately and comprehensibly and your erudite readers will gain the knowledge that you are so knowledgeable and cognizant of their needs that. . .

WHAT? Let’s start again – as an article should be written this time:

Learn how to write articles so as to provide information your reader wants and needs, and that reader will return to you repeatedly. Not only that, but if you show that you understand your niche, then they will also buy from you when you feel the time is right to offer your product.

Write to the reader personally, as if they were the only person you were addressing.

Article marketing is a term that is frequently misused, but the good thing is that it is not difficult to learn, and once you have mastered the principles with a bit of help, you will be able to generate as much free advertising as you want for the rest of your life – irrespective of how your business and products change.

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%%How Much for Free Advertising to Get Free Traffic?%%

How Much for Free Advertising to Get Free Traffic?

Keep in mind that Google is not keen on reciprocal links unless the page you are reciprocating with relates to the page on your website that the link points to, and the link is no good to you in any case if it is one of many others on a ‘links’ or ‘partners’ page created predominantly for such links. You only get a share of the PR of the page your link is on, not that of the ’site’, and even that is shared between all the other links on the page.

Being one of 5 links on a page with a PR of 1 is better than one of 50 on a page with a PR of 8. If you take these article marketing tips, writing articles can offer you a form of free advertising online that Google itself provides willingly, and that can work for you for many years to come. Here is how to go about writing articles to get you the benefits that free online advertising has to offer:

1. 1. Write an article about your niche, using a conversational style as if you were explaining what you are writing if talking to somebody face to face – just as I am doing now in fact. Offer interesting information that anybody involved or interested in your niche would find useful. It doesn’t have to be earth-shattering news, but what you write must be factual and show that you have a firm grasp of your subject. You want people to continue reading once they have started.
2. 2. At the end of your article, provide a link to your website. You can say something about yourself if relevant, such as a brief word about your qualifications and experience if the topic warrants it, or do as I do and simply offer a link to your site for more information. You can use more than one link if relevant. When writing articles for free advertising online you should keep in mind:
   1. You should never include a live link within the body of the article. Directories do not like these (more on article directories shortly).
   2. Only use multiple links in your resource if relevant. Thus, I include a link to my product and also one to my Article Services website that is focused on writing articles and my own ghostwriting services. c) Most article directories offer a special box for your link and other details (known as the ‘author’s resource’), but if not then you should add it to the end of your article. Never write an article without a link back to your website. That’s what gets you the free advertising.
3. Having finished writing your article, the power of writing articles and article marketing now comes into play to get you a ton of free advertising. You get that by submitting your articles to article directories. This can be done in a number of ways, the most common being:
   1. Manual Submissions You should choose a number of the top article directories, register with them and then submit your articles manually. This will take you about 5 minutes per directory. Your articles should be submitted in plain text format, so if you have written them in Microsoft Word, copy the Word text and paste it into a text editor such as Notepad. A Google search for ‘article directories’ will give you lists of the top directories.
   2. Software Submissions You can use software to make the submissions for you. Most of these work whereby you enter each part of your into a box provided for it: Title, Summary, Article body, Keyword list, Resource – parts of these will be in plain text and HTML, particularly the resource. You then scroll down a list of directories loaded into the software, click on those to which you want to submit, and the article submission is made automatically. You have to provide the software with your login details for each directory, where relevant (no all directories need a login), or log in to each individually.
   3. Article Submission Services You can use a paid article submission service that will submit your articles to a number of directories for a fee – either paid individually or monthly. I use all three of these methods for my submissions for maximum exposure and best results.
   4. Don’t worry about duplicate content when you submit the same article to loads of directories and ezines. That will take a few months to come into play and you can make up for it by writing an article each week.

Using these article marketing tips on writing articles will get you free advertising online in the following ways:

• Your article will be published on a number of article directories. If you use the right directories, these will further syndicate your articles to other directories and ezines and so on. It is viral, your articles being distributed around the internet. You get a back link to the pages stated in your author’s resource from every directory and ezine that publishes your article. That link is valuable in attaining you a high search engine listing position.
• People read your articles on the directories. This is fact, irrespective what others say. If you have done the job properly, these readers will possibly click on your link to visit your website for more information. Make sure that your link leads them to a web page related to the title of your article.
• An article published on a directory page is a single web page, just like any other. It can therefore be listed on Google or any other search engine. I have literally tens of dozens of articles scattered around search engines on various topics, optimized for specific keywords. That’s what free advertising is, and writing articles can achieve that for you if you take these article marketing tips.
• Many people will copy your article as content for their own website: to do that they must retain your resource containing your link. Writing articles just got you even more free advertising!

These are just some of the ways in which writing articles can get you free advertising online, and if you take these article marketing tips seriously then you could save yourself a lot of money on advertising costs, and get better results by doing so!

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%%Article Marketing Tips: Writing Articles for Free Advertising Online%%

Article Marketing Tips: Writing Articles for Free Advertising Online