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Entries for the ‘Kalena Jordan's Blog’ Category

Reader Rescue: How important is domain canonicalization to SEO?

Hi Kalena
I use a company that “specializes” in mortgage sites and hosting. Since I am in the process of applying everything I am learning, I saw fit have my site graded by one of the many online tools available.
The tool showed that my site is coming up for both the www and non www versions [...]

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Reader Rescue: How important is domain canonicalization to SEO?

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Bing Proves Power of Facebook Advertising

In a single day, Bing has increased the number of fans of their Facebook page by 500 percent. How? By using clever social media advertising embedded within the popular Facebook application Farmville.
The advert appeared yesterday inside the game Farmville, encouraging players to become a fan of Bing in exchange for free farm cash (the virtual [...]

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Bing Proves Power of Facebook Advertising

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Reader Rescue: How can I check keyword rankings reliably?

Hi Kalena
A client asked me to check results on about 30 of her company’s list of search terms, (terms like breast augmentation L.A.; breast augmentation Beverly Hills; nose job L.A. etc. etc.)
Question: am I going to get reliable results by just typing those terms into a Google search box on my computer — 90 miles [...]

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Reader Rescue: How can I check keyword rankings reliably?

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Twitter Says Yahoo! to a Larger Audience

Yahoo and Twitter announced a partnership today that will see Twitter provide Yahoo with access to their full tweet feed, nicknamed The Firehose.
The deal will result in tweets appearing in Yahoo Search as well as other Yahoo properties such as the Yahoo Homepage, Yahoo Mail and Yahoo Sports. Yahoo will also integrate Twitter clients into [...]

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Twitter Says Yahoo! to a Larger Audience

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An Overview of Bing Webmaster Center

Hands up those of you who have verified your sites with Google Webmaster Tools? Ok, good. Now keep your hands up if you’ve done the same for Yahoo Site Explorer? Hmmm a few hands dropped then.
Now keep your hands up if you’ve verified your site with Bing Webmaster Center? Oh dear.
Seems quite a few webmasters [...]

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An Overview of Bing Webmaster Center

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Microhoo Deal Given Thumbs Up to Proceed

Microsoft and Yahoo announced today that their planned Search Alliance has been given the go-ahead by the U.S. Department of Justice and the European Commission without any restrictions.
The exact implementation is yet to be announced, but will involve Yahoo shifting their organic and paid search operations to Microsoft. Yahoo will then display primary search results [...]

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Microhoo Deal Given Thumbs Up to Proceed

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Google Takes a “Buzz” Saw to Twitter

We’ve all been expecting it, but today was the day Google decided to roll out their answer to Twitter: Google Buzz.
I haven’t had much of a play with it yet, but the fact that it’s integrated with Gmail will probably make it very popular, very quickly.
From the official Google Blog post:
“Google Buzz is a new [...]

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Google Takes a “Buzz” Saw to Twitter

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Reader Rescue: How do I choose what keywords to target?

Hi Kalena
I have two questions.
1) How do I know if a keyword merits my time and energy? For example, when I use Google’s Keyword tool, it says “debt settlement facts” has “not enough data” in the local search volume , when I input in “debt settlement texas,” I get 1,600 searches. Is this tool accurate [...]

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Reader Rescue: How do I choose what keywords to target?

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Google’s New URL Shortener: Goo.gl

Everyone needs to shorten a URL sometimes.
Whether it’s to prevent long URLs wrapping in emails, to hide affiliate links or to make links look neater in newsletters or on web pages, a URL shortening service comes in handy. These are simply tools that take long URLs and reduce them into fewer characters to make a [...]

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Google’s New URL Shortener: Goo.gl

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Reader Rescue: Is Google PageRank Dead?

Hi Kalena
Just wondering what your view was on PR being dead – it’s what a lot of SEO professionals are saying.
I guess I’m curious also because it seems it’s the only way to be able to track any kind of progress with our linking campaigns. What are your thoughts? Is PR dead?
Sarah
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Hi Sarah
Regarding the death [...]

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Reader Rescue: Is Google PageRank Dead?

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