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Twitter should soon become more ubiquitous across the Web.  Today, the company’s cofounders announced something called @anywhere that should help integrate the Twitter experience into standard sites, and a number of impressive organizations have agreed to take part in the initial rollout.

Evan Williams essentially handled the SXSW side of things this afternoon, discussing @anywhere during his keynote address.  You can read our liveblogged coverage of that talk here.

As for what Biz Stone was up to, he explained on the official Twitter Blog, "We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web.  Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com."

Stone then continued, "Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple.  Rather than implementing APIs, site owners need only drop in a few lines of javascript."

Amazon, AdAge, Bing, Digg, eBay, The Huffington Post, MSNBC, The New York Times, Yahoo, and YouTube are among Twitter’s first partners in this effort.  Target dates and many other details remain unknown, but it looks like Twitter’s set to give its own version of Facebook Connect a solid start.

We’re here at SXSW Interactive waiting for the keynote with Twitter CEO Evan Williams who will discuss "The Next Generation of Social Media." There has been some speculation that an announcement of Twitter’s ad platform could occur at this event, but that may or may not happen. We’ll see.

Either way, I’ll be liveblogging the keynote below. Please forgive the inevitable typos.

Williams will be interviewed by Umair Haque of the Havas Media Lab."

Liveblogging starts

02:00:  Still waiting…

02:01: Introduction beginning…

02:03: Here we go…

Evan Williams announces…A new platform for integrating twitter into websites: it’s called @anywhere

Signin using twitter id, your own publications can be followed starting with amazon,huffpost youtube yahoo,….a bunch of others.

Umair asks – if i’m at newspaper and i want to read one of fav columnits

 

ev: @anywhere reduces friction – not strict rules lleaves alot of innovation up to devs and third parties…a lot to be done with it

easily tweet from column itself. you may just want to follow the columlnist….straight from byline

"one of the things we’ve found with twitter is discovery is one of the hardest challenges…"

twitter is very easy way to keep in touch.

 

Umair: what are key benefits to site?

ev: give you connection back to users that you didn’t hav before – twitter drives tons of traffic, so should reslt in more followers for a site than just sending out links…

 

hopefully result in more people who are your fans using twitter, talking about you content…

you can bring in users’ tweets into your site, and create a sub community with it

Umair: people and organizations build stronger relationships?

about lowering barrier to that according to Ev.

03:13: Ev: We’re still focused pretty much on how do we create the best experience for users and businesses…

How do we create a business out of this? There’s tons of business users on twitter today..

We just want to make that better, easier, and faster.

What is Twitter? Maybe the right question is what is twitter evolving to?

It’s always been a difficult question to answer. We think of it as an information network to help people discover what they care about (in the world)

You can follow the flaming lips if that’s what you care about….you can be smarter and make better choices…that’s valuable…

its like saying "what’s the internet?" it’s about who you are. what you need at the time.

02:16. As we grow, one of the things that becomes painful is having a lot of centralized decision making and forcing poeple through slow processes, so we have teams and try to give them the resources they need…

Role for interacting with teams?

I don’t get into the nuts and bolts of code…I personally like to get inovled in product and strategy…what we should be doing…the nitty gritty, work wth product teams. half my time. the other half think about company and right culture internally…

been thinking a lot lately about how to scale the company and adopt the characteristics we want…how to define these characteristics..paralllel between service and the company we want to create – openness big value of twitter . transparency. a company that behaves by that as well. easy to say and harder to do as you grow…

02:19 Openness means a lot of things. we debated whether openness or transparency is the right word. you can let people see what you’re doing, but a door lets people come in and mess with what you’re doing ..users have taken twitter and morphed it into what they want it to be. ….we’ve encouraged and supported that. a core part of being open.

Your basic assumptions are usually wrong. "Openness is a survival technique."

We talk about nine assumptions you should have one of them is assume there are more smart people outside the compay than inside. it’s a key thing to remember as you get bigger…

  02:21:   Deals with Bing/Google first guys we shared full stream of public twitter data with. a lot of debate…people inside twitter…if there’s all this data that could be highly moentizable., does it make sense to give this data away? We came to the decision by going to the principle by how do we create the most value for the user….the reason google/bing could help that – ther’es valuable knowledge within the twitter network. there’s a lot of valuable tweeting that people don’t necessarily see…it’s a way to bring more valuable to the tweets.

02:24: It was a tough decision to come to….big partners aren’t who they want to limit it too..announced a couple weeks ago that they would license the data to other partners…

One of the exciting next things to happen with the ecosystem …creating core experiences that fill holes in user expereince…sharing photos, shortening links, apps, etc.

Real businesses built off twitter – cotweet,etc. we know twitter can be used for customer support, but twitter.com interface isn’t built for that. cotweet recently got acquired who wants to focus on that more.

We’d love to see much more focus on creating those deep experiences.
 
"We’re pretty open." THere is some control we need to employ. if we were completly open, it could hur the users in time….it has to be managed a lot – being open and having an open api makes it much easier to build apps to spam twiter. sending cease and desists every day to spammers – using the twitter brand…

One reason third parties are so important – a lot of people falling for these guys’ tricks…we have to assert some kind of control.

02:29: An email i recently got…to support – someone in chile thanking twitter for helping communication…this is very gratifying for us because we’ve always held it important to make twitter reach the weakest signals in the world…because twitter’s so simple….sms still really important to us…

We’re really happy we’ve been able to get sms coverage…not as easy as just providing a service on the internet.

02:21: To me it comes back to is someone getting value out of twitter. if they’re search google and they come upon a tweet and get value out of a tweet, we consider them a user…ther is a curve for adoption. "we have a pretty wide definition of user." we’re trying to lower the barrier…at the beginning a lot of focus was on telling the world what you’re doing…now we’re getting to the point where there’s something interesting on twitter for almost everybody…mentions flaming lips again…critical that it’s a two way medium, but this could be as simple as a retweet or a reply…

02:35 Press secretary of the white house started using twitter in an authentic way from inside the white house in a way that you wouldn’t usually see things….official channel, but they’re using it in a new way. "very fun" to see.  It’s about reducing the walls beween people who have a lot of influence and the people they influence. That’s the most profound promise of the Internet, and we’re riding the wave I started on ten years ago with blogging…"

02:41: There’s more and more stuff every day you may want to follow and search for…our goal is not just to maximize that. We understand that people have limited time/attetion. We have no interest in increasing just the amount of time you spend on the Twitter site. "If anything, we’d like to decease it."

The open exchange of info has a positive impact on the world…

02:46: The obvious stuff will be just signing in and tweeting more stuff, but there’s another level of value created by lowering frition (@ platform)

If the channel helps the business get better, that tha’s very powerful.

02:49: If you live on the web, you’re used to having a relationship with companies/services you use..

A lot of people walked out of this keynote. I’m pretty sure the guy next to me fell asleep. No joke.

 

In the social media world, it is so important to try to do things that haven’t been done before. Why? Well, since social media is so new and the applications of it have not even begun to be thought of yet, you must be a risk taker by default to see if it will work for you and your business. We hear more about social media flame-outs, which I attribute to our human nature to feel that news is mostly negative. Fortunately, there have been some risk takers that have had success worth discussing.

This week, JetBlue ran a very successful campaign in New York City. How do we know it was successful? No one was hurt, no one is really complaining, and it got some press. While many in the social media world would use other metrics, I think these are pretty darn good.

So what did they do? They gave away 1000 round trip tickets in three locations that required people to follow their "guidance" on Twitter to know where to go and what to show up with. This is where the "no one got hurt" part makes sense, huh?

CNET reported:

It was apparently one step short of a cattle stampede when low-cost airline JetBlue used its Twitter account to announce that, as part of its 10th anniversary celebration, it would be giving out about a thousand free round-trip tickets at three undisclosed locations in Manhattan on Wednesday.

"One of the things we knew was that people were just going to follow us," JetBlue public relations representative Morgan Johnston told CNET, relating anecdotes about one woman who claimed she sprinted in heels from midtown to the Financial District (one of the giveaway spots), people chasing the JetBlue team in taxis as they left one location to head to the next, entire offices clearing out when they heard that one of the ticket giveaways was nearby, and a cab driver who left his passenger behind in order to get out and claim a ticket. "It was like the Pied Piper of Hamlin."

Once again I reiterate: no one got hurt. I have to admit that if I was responsible for this kind of promotion that caused mini-panics in offices and a run on taxi cab fares in NYC, I would have some concerns. Fortunately for JetBlue, this one worked well, and I tip my cap to them.

So, would you have the confidence to give something like this a shot? Of course, it would be best if your business lends itself to this kind of reaction. If you are selling pipe fittings in Peoria, you will need to tweak the concept considerably.

This is the fun of social media, though. There is a chance to do things that have never been done before. As people begin to experiment more and more, it is likely that those with jangly nerves need not apply.

What do you think about JetBlue’s "event?" What could you do that would cause a stir and make the cash register ring?

Comments

Here at SXSW, we attended the session "CrowdControl: Changing the Face of Media or Hype?" At the end, one of the speakers asked the crowd, which they thought it was. Almost everybody responded with the former, while maybe one or two raised their hand for hype.

I think it’s pretty clear that citizen journalism, the real topic of this discussion, is changing and has already changed the face of media. There are varying opinions on if that is for better or for worse, but the very fact that these opinions are able to be voiced is a testament to the stength of the crowd.

On the panel were Pete Cashmore of Mashable, Randi Zuckerberg from Facebook, Lila King from CNN.com, Jason Rzepka from MTV, and Joseph Kingsbury of Text100 Public relations.

Much of the conversation was centered around trust. Who can you trust? How do you know you can trust them? How do you know these citizen reporters don’t have an agenda? Things of this nature.

Cashmore says brand still plays a role in trust, and that you should have some level of skepticism when a story comes from something like Twitter (assuming you are unfamiliar with the source). His point is accentuated by the fact that here at at SXSW, a massive Twitter hoax regarding Conan O’Brien was perpetrated from Digg’s SXSW party the other night.

"People need to become more educated consumers of news" and "learn what you can trust and what you can’t," says Cashmore. That is probably easier said than done, and possibly asking a lot of the average person that doesn’t reside inside the news industry, but he’s right. If people don’t want to be misled or misinformed, they need to not only consider the source, but acknowledge multiple sources before totally abandoning the grain of salt.

This actually reminds me of something Andrew Lih said in another session I attended this past weekend about Wikipedia. His advice to journalists (as well as students) was that there is "no better starting point" than Wikipedia, and "no worse ending point."

Cashmore made a point about Wikipedia in that it is controlled by a few people, so it’s not exactly the crowd like Twitter is the crowd, or like the Blogosphere is the crowd, but I think the point runs parallel. A tweet may be a great starting point for a piece of news, but it should not be the ending point in acceptance of fact.

The crowd is there for balance. The more viewpoints that are available, the more a reader is able to take away from a story. When points are debated, more info is revealed, and even if some of that doesn’t sit well with you, you can use your own judgment to assess where you come down on the subject at hand. This comes back to Cashmore’s statement about becoming a more educated consumer of news. Perhaps we only need to strive for a better educated public in general, and the quality of so-called citizen journalism will grow.

That should be easy.

For more from SXSW, check out our exclusive interviews at live.webpronews.com.

Have you thought about using Twitter to market your business? Twitter is free, and available to small and large businesses. Here are some tips and tricks on using Twitter to promote your business.
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Post from: SiteProNews: Webmaster News & Resources

Tips and Tricks on Using Twitter for Business

Over the years, there have been more than a few arguments about whether online news sites are killing newspapers.  Now, due to some almost startling comments made by the president of CNN, it looks like the next round of old media-new media disputes might concern social networks and cable news organizations.

According to the AFP, Jonathan Klein’s remarks on this subject were in no way ambiguous.  He said at Bloomberg BusinessWeek’s 2010 Media Summit New York, "The competition I’m really afraid of are social networking sites.  That’s an alternative that threatens to pull people away from us."

Klein then explained, "The people you’re friends with on Facebook or the people you follow on Twitter are trusted sources of information. . . .  Well, we want to be the most trusted name in news.  We don’t want the 1,000 people you follow in Twitter to be the most trusted sources for you. . . .  So I’m far more worried about the 500 million people on Facebook than I am about two million people watching Fox."

That’s an interesting take on the power of social networks.  It implies – at the very least – that CNN anchors are going to spend a whole lot more time referencing Facebook and Twitter from now on.  An ad campaign and new apps could follow, too.

On a broader scale, Klein seems to be saying that social networks’ users can easily – even unwittingly – make or break major corporations.

When Twitter users go to post a new tweet, they have in the past used a button that says "update" (at least from Twitter.com…that varies when you get into all the different apps Twitter users use). Now, that button says "Tweet".

We’re not sure exactly when the change was made, but it appears to have been very recently, as there is quite an outpour of Tweets from users mentioning that they are now seeing the "tweet" button. Perhaps this is Twitter way of asserting some kind of ownership of the word and the brand that it carries.

Twitter made "retweeting" an official feature last year, after the community-born practice grew to mainstream use.

Interestingly, Retweet.com just sold for $250,000 this week.

The tweet button isn’t the only new thing going on with Twitter’s website this week. Twitter is currently in the process of rolling out geolocation features on the site, after having had such capabilities available via the API since November.

Twitter CEO Evan Williams will be speaking at SXSW early next week (WebProNews will be there covering it). We may get more interesting news from the company there (some expect an ad platform to be announced).

Update: Looks like some have noticed this for at least a couple days.

Last fall, Twitter started including geolocation information in its API, but it was not available through Twitter.com. That appears to be in the process of changing now.

This week, Twitter has been rolling out (it appears to still be in the process) geolocation info on tweets at Twitter.com. Various reports from users have been circulating, with those who have access to the feature pointing to a little blue icon by the tweet source on individual tweets, which when clicked, shows location information on a Map (powered by Google Maps).

The feature (as most new Twitter features do) is already receiving some criticism from users who have access to it. For example, Kim-Mai Cutler with VentureBeat says Twitter’s geotagging is "far from what Twitter needs to be a real player in location."

Cutler adds, "First, the new maps feature isn’t turned on for Twitter’s search results. The whole point of location-based search is to be able to find what’s actually happening around you right now. Instead, Twitter tosses a few such tweets into a wash of noise…"

Earlier this week, news of Facebook readying location features surfaced. The company is expected to launch something along these lines at its f8 conference in May. Location players getting the most buzz currently are Gowalla and Foursquare. They you have Google, of course. This may be the most interesting space to watch as the year progresses. It will be quite interesting to see how mainstream location sharing becomes when it comes to consumers.

Are you seeing the geolocation information showing up at Twitter.com? Do you intend to share your location when tweeting?

Clicking on links that different people send can often be a cross-your-fingers experience, considering that there are malicious tricksters, unknowing victims, and hijacked accounts to watch out for.  So Twitter’s attempting to make the experience less dangerous by checking (and sometimes rewriting) the links found in direct messages and email notifications.

Del Harvey, Director of Trust and Safety at Twitter, explained on the official corporate blog, "[W]e’re launching a new service to protect users that strikes a major blow against phishing and other deceitful attacks.  By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter."

Harvey later continued, "For the most part, you will not notice this feature because it works behind the scenes but you may notice links shortened to twt.tl in Direct Messages and email notifications."

This move is bound to ruffle a few users’ feathers – changing the text in private messages is a sort of bold step – but on the whole, it should prove welcome enough.  A safe environment is in just about everybody’s best interests, from regular users to marketers to Twitter itself.

Let’s just hope the new feature works well and doesn’t create a false sense of security.

I have once shared a few ways to check Twitter comments about any page but what if we need to keep an eye on all Tweets around some domain? All the three tools listed here have three things in common: (1) They will list all the aggregated Twitter updates related to the domain (home page + all Tweeted subpages);(2) They…

Check out the SEO Tools guide at Search Engine Journal.

3 Ways to Find Tweets Around Any Domain