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Entries for the ‘Zdnet News’ Category

Apps Roulette #2: Manymoon

As promised, here is my second review of a particularly slick (and free) App in Google’s new Google Apps Marketplace. Manymoon is a “Free Social Productivity, Project Management & Task Management” application. First and foremost, this is a lot of tool for the low, low price of free. It’s not going to displace Microsoft Project [...]


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Do paid add-ons in the Apps Marketplace erode the value of Google Apps?

It’s only Tuesday (well, now it’s actually Wednesday here on the right coast, but who’s counting?) and I’m afraid it’s already been a long week. I’m finally getting back to my Apps Roulette reviews of Applications in the Google Apps Marketplace. Tonight I’m going to cover Manymoon, a “Free Social Productivity, Project Management & Task [...]


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Social Marketing Versus Generic SEO – What’s The Difference?

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each [...]

Post from: SiteProNews: Webmaster News & Resources

Social Marketing Versus Generic SEO – What’s The Difference?

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Google-Certified Ad Networks for All AdSense Publishers

It’s been awhile since we last heard anything from Google AdSense. Although it may be starting to lose its luster among website publishers, I would like to think that there are still tons of sites which relied on it to earn some extra bucks.  Anyway, the Inside AdSense blog just announced that AdSense publishers will now have access to Google-certified…

Check out the SEO Tools guide at Search Engine Journal.

Google-Certified Ad Networks for All AdSense Publishers

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Google launches AT&T / Rogers compatible Nexus One

One of the contributing factors of the buzz-kill around the Nexus One was the phone’s lack of support for AT&T and Rogers in Canada. These carriers use a different frequency for 3G, which makes using the Nexus One on those carriers simply revert back to Edge data.
Today, Google announced a new Nexus One that [...]


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Bing Adds More Sizes Option to Image Search

If you’re fond of searching for great images and photos available on the web, most often you’d probably encounter search results which don’t give you the option for more sizes available for those images. The folks at Microsoft Bing knew this and so they are rolling out a new feature of  Bing image search which actually lets you find other…

Check out the SEO Tools guide at Search Engine Journal.

Bing Adds More Sizes Option to Image Search

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Facebook Tweaks Search Suggestions For Relevancy

Facebook’s search suggestions are about to get significantly better.  Rather than just suggest the names of people, events, groups, and Pages a person’s already connected with, suggestions are going to draw from users’ networks of friends and the entire site.

It is, of course, nice not to have to type out your closest pal’s 17-letter last name multiple times a day.  But this change overcomes a significant flaw in Facebook’s existing approach to making suggestions, considering that it’s the things people aren’t familiar with they probably need the most help spelling and/or tracking down.

As for how the upgraded system will work, Wayne Kao, a Facebook engineer, explained on the company blog, "[I]f you start typing in ‘MGM’ to find the Facebook Page for the band MGMT, you may see it as the first result in the drop-down menu because you or one of your friends is a fan of MGMT on Facebook."

Or, "If you are searching for something else, like the MGM Grand Las Vegas hotel or the movie studio MGM, you can select one of those instead from the drop-down menu."

Look for this change to roll out over the course of the week.  Then enjoy spending less time typing all sorts of stuff, and not just your best friend’s name.

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Facebook Rolls Out Search Suggestion Feature

Facebook has just rolled out a new feature for its site-wide search box – search suggestion. This is is similar to the search suggestion features offered by major search engines wherein various search terms are suggested via a drop-down menu, as you type the first few letters of your search query. According to the Facebook blog, this new feature is…

Check out the SEO Tools guide at Search Engine Journal.

Facebook Rolls Out Search Suggestion Feature

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Microsoft says IE9 faster than Chrome, but is it?

Today Microsoft announced their Internet Explorer 9 browser, or at least the technology behind it. The User Interface obviously isn’t finished, because they didn’t show anything on that front — just basically the rendering engine.
The big feature of their new browser is GPU accelerated HTML5 rendering. Microsoft showed some real-world examples of how [...]


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Google Gives Advertisers Another “In” On YouTube

In a move that investors and marketers alike should applaud, Google’s figured out another way to make money off the site it bought for $1.65 billion three and a half years ago.  Today, Google explained that it’s come up with a tool to help small organizations advertise on YouTube.

Emily Williams, a member of the Inside AdWords team, explained on the corporate blog, "[W]e’re announcing another new feature in Display Ad Builder that lets advertisers use simple templates to create InVideo overlays and companion ads on YouTube."  (FYI: "An InVideo ad is an animated flash overlay that appears at the bottom part of a video that a user is watching.")

Williams later continued, "Now, any advertiser can use Display Ad Builder to turn their image ads into overlays and run a campaign on YouTube in minutes.  Depending on the type of campaign an advertiser wants to run, overlays can be bought on a CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) basis, and can be matched to YouTube videos based on numerous criteria (like demographics or content categories), or even on a video by video level."

This could prove to be a very popular option, considering that takeover ads on the YouTube homepage are said to be sold far in advance for hundreds of thousands of dollars.  And the move also earns points for being low risk, since it probably didn’t take much in the way of resources to execute and doesn’t cut any privacy corners.

Now we just get to guess how much Google will actually make from the new feature.  One slightly relevant note: earlier this month, a Citigroup analyst estimated that YouTube will pull in about $1 billion in gross revenue this year.

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